I'm Mark Podolsky a. The Land Geek , and I've been buying and selling raw land full time since I am also the author of Dirt Rich , the ultimate guide to helping you build a passive income model in raw land investing. In fact, you might be here right now because you discovered one of my podcasts first. If not, you might want to join in on all of the FREE and FUN geeky tips, tricks, shortcuts, and wisdom we share with all of the great fans.
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Land Is Simple. Low Risk. High Return. Short-Term Cash Gains. Passive Income. In my first 12 months I was able to buy 68 properties. We're feeling out a partnership with Mockuuups to integrate some of their images into the website builder and give them credit in the footer of every website that uses them.
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That might let us tap into the Mockuuups' audience and start getting some of them to use the screenshot builder or website builder. We figured we could create a series of images of devices being used in real-world situations that marketers would like, similar to what Crew did with Unsplash.
However, if the partnership with Mockuuups works out, we probably won't create that. We have a lot of payroll costs sunk into this project, but less than if we'd done it from scratch. Using open-source code to build the basics of AppToolkit was really helpful.
We wouldn't have been able to afford it otherwise. The next milestone will be to gain enough paying users to cover the cost of ongoing development hours, so that it becomes revenue neutral. Beyond that, we'd like to generate enough revenue to recoup all the initial development costs, so that AppToolkit will be a working standalone project.
Because our initial product is based off of someone else's code, we're making lists of the things we want to do to expand it and make it unique to us. We want to be a place where LaunchKit users can easily move to, but we don't want to be seen as just a LaunchKit clone. We have a really good base to start from, so our new features can really make us useful. Today we really believe that AppToolkit is more than just a side project that helps us and our existing app clients.
It has the potential to be a complete set of tools for app developers for their marketing and user management. Our goal by summer is to move from being a "LaunchKit Replacement" to a fully developed independent platform. I initially hired an outside developer to take a look at the code. It didn't cost much, but it was a waste of time.
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I eventually realized that it was better to assign that work to our in-house developer, Casey, who had to figure out the iOS code base and CMS, and write the Android code from scratch. He's been instrumental in developing our app and getting AppToolkit launched. Overall, however, we probably lost 2 months in just getting started. Casey was also living in Taiwan and working remotely, so when he decided to move back to California over the Thanksgiving holiday, we probably lost another month of dev time.
But I don't know that we could have avoided that. This particular project came down to being in the right place at the right time. LaunchKit could have chosen not to release their code to open source, in which case we never would have had the chance to develop AppToolkit. But at the same time, taking it and doing something with it wasn't a weekend project. At this point, we've put hundreds of hours into it, which we could have used on something different to make money sooner.
Don't be afraid to try something just as a test. You don't know what will work and what won't until you get at least one person you don't know to try something out and see if they'll use it. Market-fit surveys only do part of that. I might tell you I'm interested in your idea, but until I see it and put a credit card in play you won't know if I'm actually interested. You have to keep at it over a period of time, looking for users, and retooling what you did based on user response.
Making an MVP is key, but it's also important to have an idea of what'll work and make money, and to understand the needs of your target market. I don't read as many business books as I used to. Too many of them are either too narrow or not specific enough. I know, an odd complaint. But for me, a business book should be practical, with specific tools to help you achieve the ideas presented in the book.
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And not too many business books do that. However, some of the books that have influenced me a lot on how to approach new ideas or projects include:. I think we're going to see more actionable strategies from podcasts and newsletters over business books.
Consumers have less time to commit to long form reading, so capturing several ideas from a Medium publication or some YouTube videos is probably the trending alternative. Podcasts and newsletters are also critical. That's why I started the book reviews originally. Considering I'm open to a lot of different genres and styles, that's not a good thing. So I figured there must be a market for a book review that is more open to genre fiction, along with all the mainstream stuff. Accordingly, we launched the City Book Review in , and we're still running that as our primary income nine years later.
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